Saracen Horse Feeds Gets a Fresh New Look! Same Science-Backed Nutrition, new packaging to reach the UAE soon

At TVG, we’re thrilled to share big news: Saracen Horse Feeds, one of the world’s most trusted and scientifically driven equine nutrition brands, has officially re-branded - unveiling a cleaner, more modern identity, while keeping all the performance and quality that horse owners love. As Saracen’s authorised distributor in the UAE, we’re proud to bring this fresh brand experience to our clients, riders, and stables across the region.

A Brand Evolution Rooted in Heritage & Science

Saracen’s rebrand is not just a cosmetic update - it's a thoughtful evolution. While the logo, packaging, and website have all been modernised for clarity and sustainability, the core of Saracen’s mission remains unchanged: delivering evidence-based equine nutrition, formulated with the support of Kentucky Equine Research (KER).

The new colour-coded ranges make it easier than ever to find the right feed for your horse’s specific needs - whether you're managing a competition horse, a veteran, or a leisure companion.

What’s Changed...and What Hasn’t

✅ What’s New:

• Refreshed Packaging Design - Saracen has redesigned its feed bags to be more visually intuitive, using colour-coded categories for quick identification.
• Sustainable Packaging - The new bags use less ink and more recyclable materials, aligning with Saracen’s commitment to environmental responsibility. 

❗ What Has Not Changed:

• Formulas Remain the Same -  The nutritional recipes of all Saracen feeds, including performance, conditioning, and specialist lines, are unchanged. 
• Feeding Rates & Advice -  The recommended feeding rates and nutritional profiles remain identical - you will still feed by the same guidelines you’re familiar with. 
• Trusted Quality -  Saracen’s decades of experience and its partnership with KER continue to ensure premium, scientifically supported feed. 

Why This Rebrand Matters for the UAE Market

Clarity for Local Riders & Stables
With the new colour-coded system, equestrian professionals in the UAE can more easily identify the right Saracen feed for their discipline - from showjumpers to endurance horses to senior companions.

Sustainability That Resonates
As awareness of environmental impact grows, the updated, more sustainable packaging shows Saracen’s commitment to reducing waste — something that aligns with our values at TVG as a responsible distributor.

Improved Accessibility
Through TVG, UAE customers now benefit from not just the refreshed Saracen brand, but also enhanced support: whether for nutrition advice, feed planning, or order fulfillment, our team is more equipped than ever to help.

This rebrand also comes at a moment of recognition: Saracen Horse Feeds recently won the prestigious King’s Award for Enterprise for International Trade, a testament to their global reach, quality, and innovation.  For TVG and our clients, this underscores why partnering with Saracen is more than just a business decision - it's aligning with a brand that’s recognised for excellence and sustained growth.

If you’re a rider, trainer, or stable manager in the UAE:

Reach out to TVG for a branding-aware feed plan - we can help you navigate Saracen’s new colour-coded system to find your optimal feeds. Have a look at the new packaging HERE  Ask us for a yard visit or tailor-made nutrition consultation to match your horses’ workloads, age, and goals. Speak to our sales team at sales@thevet.group